As a business owner, you have many responsibilities, and one of them is marketing your products. For your business to keep going, you need customers, and no one will be knocking at your doors if they don’t know you exist. Luckily, there are more than 163 marketing methods to market your business. But not every marketing method is effective for every business.
This blog post will discuss what a blogger outreach program is, the possible benefits that come with it, and the different types of blogger outreach.
Let’s dive right in.
What is Blogger Outreach?
Blogger outreach, popularly known as influencer outreach, is the process of reaching out to digital publishers and influencers to gain publicity for a product or service.
Basically, what happens is that a publisher has to come up with an offer for the influencer, and in exchange, they advertise your products in their mediums.
I’m sure you’ve heard horror stories about blogger outreach. There is the story of the hotel owner who called out an influencer for asking for a free hotel room. And other business owners who paid self-claimed influencers only to realize they were cheap cons.
Many people still believe that influencers are entitled people who want free things. But some people have been benefiting from the influencer services.
When it’s true, that there are a few awful influencers out there; it’s possible to find a perfect fit.
Continue reading to the end to understand what blogger outreach is. We will also discuss the various types of blogger outreach.
Types of Blogger Outreach
Like any other marketing method, blogger outreach can be achieved in several ways. Here are a few types of blogger outreach programs and how they work.
1. Product Reviews
This is when you send a blogger or influencer your product for free, and they give a review to their audience. The review may be in the form of a photo, video, or blog post, depending on who the audience is.
This is easy because people love free stuff and many bloggers are more than willing to try out new products.
What if you offer a service? Like a hotel or hair service that you can’t just ship off? That’s totally fine. In this case, you’ll just need to find a local influencer or a digital nomad to promote your service.
Besides, if you’re offering a one-on-one service, you’ll benefit more from local advertisements than international ads.
This is another type of blogger outreach. It’s mostly recommended when launching a new product or informing the audience of a program update.
It involves holding a competition and rewarding the winner with a coupon, discount, free subscription, or one of your products.
For giveaways to be successful, you’ve got to be very specific about what you’re trying to accomplish.
For instance, if you want to grow your email list, you could offer a gift for the first three hundred people to subscribe to your email list.
You could also offer a monthly subscription for people who sign up ten days after the advert. If your service is great, most of the customers who got a free subscription are likely to pay for the service.
You can collaborate with successful YouTubers or influencers from your field to hold the giveaway.
3. Sponsored Posts
Another tactic you can use is paying a website to publish your post on their blog.
But why wouldn’t you want that? I mean, you could just post the blog post on your website and increase your ranking, right?
Well, sponsored posts help drive traffic to your website. Ideally, you’re supposed to publish a sponsored post on a website with higher authority (DA) than yours. This means they have huge traffic, and people trust them more because they’ve been around for a while.
Before you pay for a sponsored post, ensure you evaluate the site to be sure it’s worth the trouble. If you have no idea how to vet a site, users can find top blogger outreach and guest posting gurus here.
4. Product Features
Product features are more like product reviews, but they’re a bit detailed. Their purpose is to elaborate more on the performance of a product to prospective buyers.
Product features are focused on the dimensions, materials, usage type, precautions, expiry, and other aspects of a product.
They’re best written by copywriters who understand the buyer’s mindset.
Final Words on Blogger Outreach
You can’t ignore marketing if you want to sell your products. You’ve got to get your products and services out there. If you don’t have the resources or the confidence to do this by yourself, consider hiring an established blogger, influencer, or YouTuber to do it for you.
We have so many resources regarding blogger outreach, so please visit our blog for more content.