Tips For First-Timers
See this information for first-timers if this is your first time trying SEO netlinking. Remember that our team is always happy to talk to you, feel free to submit questions through the chat box on the right or the contact form.
Do-Follow vs. No-Follow Links
The best way to get a high ranking in search engine results is by using do-follow links. These types of linkages will help your website or blog rank higher with Google and other search engines, which means more traffic for your website!
On the other hand, no-follow links don’t have an impact on SEO. These links don’t count as a point in the page’s favor, nor do they boost PageRank.
However, this doesn’t mean that no-follow links are useless or even negative. Although they don’t count toward SEO, no-follow links are still beneficial for your online presence. For one, no-follow links still drive traffic. Additionally, no-follow links build brand awareness and can improve your domain authority. The biggest benefit of no-follow links, however, is that they normalize your link profile. They tell Google that you’re not just interested in attaining higher SERP rankings.
How to Create Effective SEO Backlinks
Not all backlinks are the same. To build a powerful netlinking profile, you must get the basics right. The following are a few rules to observe.
- The backlink text must be meaningful. Avoid empty anchor words such as “click here.” Instead, conduct thorough keyword searches to discover convincing and empathetic anchor texts that persuade users.
- Make sure the resource at the end of the link provides value. The idea here is to ensure that the resource answers the searcher’s queries.
- Ensure your SEO Netlinking originates from high-ranking, high-traffic pages with good authority on search engines.
- Ensure the hyperlink is inserted within the body of the text. Inserting links at the tail-end of the article or blog or in empty fields makes it invisible. It also diminishes link authority.
Above all, investing in high-quality links is the key to success when it comes to link building. A few good quality backlinks are much better than thousands of spammy ones, additionally, low-quality backlinks can hurt your SERP rankings.
Measuring the Quality of Your Backlinks
The quality of your links is critical to the outcome of the netlinking campaign. High-quality links guarantee the highest possible engagement rates and high rankings, while low-quality links can only get you a handful of visitors at best. Fortunately, it’s not too difficult to measure link quality.
Key Netlinking Metrics
The first step in measuring backlink quality is to assess the metrics behind the link. Three metrics are especially critical here, i.e., domain authority (DA), Trust Flow (TF), and Citation Flow (CF).
Domain Authority (DA) is a search engine ranking score developed by Moz. A website’s DA describes its relevant to a specific subject area or industry. DA range from 0-100, with higher values denoting a stronger DA. Any DA rated 60+ is considered excellent.
Meanwhile, Trust Flow (TF) is a ranking metric developed by Majestic SEO to evaluate the credibility and reliability of a website and its content. It also ranges from 0-100, with higher rankings denoting a higher TF.
Finally, Citation Flow is also evaluated by Majestic Flow. It’s a measure of a website or web page’s popularity on the internet, also rated from 0-100. The higher the rating, the more popular the page behind the link. The ratio of trust flow to citation flow is crucial when choosing websites and web pages to link. Another popular Netlinking metric is the Google PageRank.
Tools for Measuring Backlink Quality
After identifying the top metrics to assess for your link-building campaign, the next step is to find the right tools for the job. There are dozens of excellent tools to consider. However, the most popular options are Moz, Ahref, Majestic SEO, and SEMRush.
We always use three and several other proven tools to evaluate the strength and quality of a backlink before selecting it for a netlinking campaign.
