How Do We Strategize and Do the Blogger Outreach
We start with the client’s top five organic search competitors by looking at their backlink profiles, in order to identify potential backlink opportunities. We then secure contact information for each placement that has already linked back to one of its competitors. For each of those placements, we log the type of content they publish, style guidelines, content restrictions, niche relevancy, and the purpose of the publication. This allows us to tailor our outreach efforts to each publication in order to maximize the chances of securing a quality post.
Once collected, we craft pitches and reach out to websites to see if they're interested in writing and publishing a post on their site or open to external content. If they are, we pitch them fully-formed content that is tailored to their audience and style guidelines. If the content is accepted, the link goes live and is posted to the client. If the content is rejected, it is pushed back to the editorial team to be reworked for the next appropriate publication.