We monitor journalists’ requests for expert sources, write pitches in your spokesperson’s voice and follow up, so your brand is quoted in articles that link back to you.
What you get
Trusted by brands and agencies we’ve worked with
How it works
Five steps, from the first call to published links. Your involvement is minimal: some basic information about your company and the spokesperson.
We learn your business and expertise.
We watch journalist requests every day.
Writers draft, editors review.
We send pitches and follow up.
Updates on queries sent and links secured.
Journalists regularly ask for expert sources for their stories, through journalist-request platforms and directly. When an expert’s answer is used, the article often quotes them and links to their site.
We monitor those requests, identify the opportunities that fit your business, write the responses for you and follow up with journalists. Being quoted helps position you as an authority and can bring media exposure and referral traffic.
Doing this yourself is time-consuming. Requests are often time-sensitive, so answering now and then rarely leads to quotes. A service monitors requests every day and handles the timing, writing, follow-ups and link tracking, so you can respond quickly and stay focused on your business.
Pricing
We pitch until all the links are published. Extra links from delays or new opportunities are free, and so is any link that misses at least one of our quality criteria.
Expert quote link building takes patience. Here are the important things to know before you start:
Not all journalists respond quickly, and some don’t respond at all. The fastest publication we’ve seen came two days after the pitch; the slowest took six months.
Journalists are busy, and may not answer every pitch, even a good one.
If you don’t know who the journalist is, you can’t research their outlet or domain rating first, which makes the value of the link harder to judge.
It takes time to build high-quality links this way. A reasonable expectation is 3–5 links a month, starting from the second month.
If a journalist updates or withdraws an article, the link may be removed. This is rare.
We cannot promise that a specific outlet will feature you.
Reviews
Real reviews from agencies and brands we work with.
FAQ
See our answers to the basic questions about expert quote link building. Chat with us if you have others.
Yes. It works well alongside guest posting, niche edits and blogger outreach. A mix of link types gives a more natural link profile, and expert quotes can earn links from media outlets that other methods may not reach.
We don’t pay journalists to publish your comments or links. Journalists choose to quote experts, and the links are editorial. Google’s spam policies are about links bought or sold for ranking purposes, and we can’t promise how Google treats any single link. Our guide to buying backlinks explains the rules.
Our writers are experienced in ghostwriting. They draft pitches that reflect your public persona, your voice and your style, and our editors review them to make sure they add value to the article. Your involvement is minimal: you give us some basic information about your company and the spokesperson who will be featured.
In most cases, yes. In rare cases a link may go to your about page, usually because the journalist is looking for information that is only available there.
We accept well-designed, informative sites in almost any niche. Expert quotes are not available for gambling or adult sites, because news outlets do not quote or link to them. Our other link building services are a different matter, and we work with iGaming there. You submit your site for approval before we start working with you.
You pay only for the first one. Any additional links from the same domain are free.
Expert quotes can earn links from authoritative media outlets, but they are not a guarantee of media coverage. Being featured in a major publication is possible but rare. We cannot guarantee any specific publication, but we can write pitches that are more likely to be noticed by journalists.
Yes. We offer a white label expert quote service that you can resell to your own clients, so your clients never know Magfellow was involved. See our white label link building page.
Yes, but they are not the whole picture. Studies show that AI tools often cite pages that do not rank in Google’s top 10, and that how often a brand is mentioned across the web goes hand in hand with how visible it is in AI answers. Google says no special optimization is needed for its AI features. So we build links that help your pages rank, and placements that put your brand on relevant sites. We cannot promise rankings or AI mentions. The evidence, with sources, is in our guide to the future of link building.
Tell us about your business and your spokesperson. We’ll start monitoring journalist requests for you.
