When clicks fall: how to judge link building and SEO in a zero-click world
Fewer people click when an AI summary appears. See which numbers still show SEO progress, what Google reports, and a monthly template to copy.
12 min read
Link building blog
Guides, tactics and research on link building, brand mentions and international SEO.
Is llms.txt worth it? What Google and the data say
What llms.txt is, what Google's documentation and staff say, what studies of real crawler traffic found, what it costs, and our recommendation.
8 min read
How AI assistants choose which sources to cite: what we know and what is guesswork
What is documented, what studies suggest and what nobody outside the labs knows about how AI assistants pick sources to cite, with the evidence for each.
13 min read
Expert quotes and AI answers: why editorial coverage is worth earning
How expert quote requests work, what studies show about pages AI tools cite, what nobody knows yet, and the risks. Evidence with sample sizes and dates.
10 min read
How to check whether AI tools mention your brand, without a paid tool
A manual routine: ten prompts, a tracking sheet, how to read answers, and how to spot named AI crawlers in your logs. Plus what it can't tell you.
14 min read
Brand mentions vs backlinks: what each one does and what to track
Linked and unlinked mentions, what Google says, what the AI visibility research does and doesn't show, how to earn mentions honestly and track them.
11 min read
Anchor text in the AI era: do exact-match anchors still matter?
What Google documents about anchor text, why exact-match anchors became the old risk, what we don't know about AI tools, and how to review anchors.
13 min read
AI vs SEO: what we think will happen over the next two to three years
Our labeled forecast for AI and SEO: what we expect, why, which facts we lean on, what would prove us wrong, and what to do under each outcome.
10 min read
AI search vs SEO: what is changing and what is not
What Google says about AI Overviews and AI Mode, what studies show about clicks and citations, and what stays the same for SEO. Sources and limits shown.
14 min read
YMYL and E-E-A-T in link building: how to choose where your links go
What YMYL and E-E-A-T mean for link building, what to check on a publisher in health, finance, legal and gambling niches, and what links cannot do.
5 min read