What are link quality and website metrics in a link building campaign?
Learn how Domain Authority, Page Authority, Trust Flow, and Citation Flow metrics enhance your link building campaign and why link quality matters.
7 min read
Link building blog
Guides, tactics and research on link building, brand mentions and international SEO.
Types of backlinks: what each one is and what it is worth
Backlink types explained: editorial, guest post, niche edit, directory, forum, paid and more. What each is worth, and which ones Google treats as spam.
7 min read
Geo-targeted link building: how to build links by city, country and language
Geo-targeted link building at three levels: city, country and language. Where Google signals come from, which sites to target, and how to adapt outreach.
7 min read
5 good reasons to invest in link building campaigns
Five reasons to invest in link building, what makes it expensive, and when your budget is better spent elsewhere. Checked against Google's own guidance.
6 min read
Guest blogging vs blogger outreach: differences and advantages
The key differences between guest blogging and blogger outreach, how each earns links, and which one fits your goals, budget and resources.
6 min read