International link building

International link building is about where your links come from: websites in the countries you want to grow in, which builds relevance across regions. Multilingual link building is about language: links from websites that publish in a specific language, often with content written locally. Many campaigns combine both. For the language side, see our multilingual link building service.

It is a good first step when you are:

• expanding into new countries, even English-speaking ones, where results and preferences are still local;
• running country-code domains (such as .de or .fr) that need links from sites that serve that country;
• diversifying beyond your home market;
• starting global SEO before your site is fully translated;
• reaching specific regional or diaspora audiences;
• building brand recognition beyond your home market.

We select sites by their authority, relevance to your industry, language and target audience, and we check that they have a real local presence in the region you are targeting. You approve the list before anything is placed.

We check authority, relevance and content quality of each site. Content created for link building is written and reviewed by native writers who understand the cultural nuances of each market, and you give final approval.

We work with a wide range of industries, including e-commerce, finance, healthcare, travel, gaming, sports and technology, across Europe, Asia, the Middle East and Latin America. Our list of countries is above, and if you don’t see yours, we can build links anywhere.

We stay informed about local regulations and guidelines, and adapt our approach to comply with them.

Sometimes. Many countries require advertising to be recognizable, and some publishers label paid content in their own way or according to Google’s policy. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.

Google’s spam policies say links bought or sold to pass ranking signals can count as link spam, unless they are marked as paid. We are open about that: we tell you before you approve a site whether a placement will be labeled, and you decide whether to go ahead. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.

It depends on the publisher. Many placements are normal followed links, but some publishers mark paid links as sponsored or nofollow, and in some countries the law requires it. We check the link attribute before we place your link, and we tell you before you approve the site if it will be marked. Links usually go live within 24–72 hours after you approve the content. Before that, timing depends on the requirements of your campaign.

Yes, but they are not the whole picture. Studies show that AI tools often cite pages that do not rank in Google’s top 10, and that how often a brand is mentioned across the web goes hand in hand with how visible it is in AI answers. Google says no special optimization is needed for its AI features. So we build links that help your pages rank, and placements that put your brand on relevant sites. We cannot promise rankings or AI mentions. The evidence, with sources, is in our guide to the future of link building.