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Magfellow
.au domains · Local content · Manual outreach

Link building in Australia

Get high-quality backlinks from Australian (.au) websites with our link building services. We secure guest posts and link insertions in existing articles on relevant Australian websites, enhancing your website’s visibility and driving organic traffic from Australia.

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  • 3,000+ Australian blog connections

  • 4,000+ .au local backlinks secured

  • 260+ successful Australian campaigns

  • 250+ niches covered worldwide

Build an authoritative backlink profile in Australia

Take charge of the Australian market with our specialized link building services that provide high quality backlinks tailored for various industries. Our extensive network of reputable Australian websites and blogs allows us to secure valuable .au backlinks that boost your local SEO, connect authentically with Australian audiences, and drive relevant traffic to your website.

Let’s build backlinks from Australian websites!

Get in touch

Ready to start building Australian backlinks?

Tell us your niche, markets and budget. We send a shortlist of .au sites to review, and nothing is published until you approve it.

  • Pre-approve websites
  • Content review before publishing
  • Option to provide your own content
  • Dedicated account manager
  • Flexible payment options
  • White-label for agencies & SEOs

No contracts, no subscriptions, and no set pricing!

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Reviews

What clients say

Real reviews from agencies and brands we work with.

I’ve been using Magfellow link-building services for the past six months, and I must say that they have exceeded my expectations.

Harrison RobertsonRaveCapture review, 2023

It was great working with Magfellow. They delivered more than they promised, so would surely like to work with them once again.

Brilliant company, no messing about and deliver exactly what they promise to deliver. Highly recommended!

Magfellow have been great to work with. They have a huge range of publishers that they work with and they provide a very professional level of personal service that you don’t usually find in the SEO services space.

Been working with them for several years and will continue to do so!

Luke and the team at Magfellow have done a great job finding placement for our overflow work. They are very quick to respond and truly care about the service they provide.

If you want to be mentioned in mainstream publications, then you’d be crazy not to work with Magfellow.

Our team loves working with Magfellow. They are one of our favorite partnerships - fast, reliable, and great links.

Australia in numbers

A few facts about the Australian market, with their sources.

  • 4.3 million

    .au domain names under management (2026)

    Source: auDA

  • 87.6%

    of searches in Australia go through Google (August 2026)

    Source: StatCounter

  • 24 March 2022

    .au direct launched, so Australians can register a name that ends in just .au

    Source: auDA

Australian publishers write for Australian readers, so we place links on .au sites with content by native writers. For the wider picture, read our guides to geo-targeted link building and finding blogs by country and language. Building links in more than one market? See all the countries we cover.

Figures checked on 1 October 2026.

Why choose us

At Magfellow, we prioritize quality over quantity. Our link building experts, with 7–12 years of experience, focus on securing links that authentically represent your brand. Together, we’ll create a personalized Australian link building strategy, giving you full control and transparency throughout the process.

No secrets

You maintain full control throughout the process by reviewing and approving both the publishers and the content before anything goes live.

Experienced team

Our skilled team brings extensive expertise to every project, ensuring high-quality results and effective strategies tailored to your needs.

Dedicated support

Work closely with a dedicated project manager who adapts to your schedule, ensuring clear communication and support whenever you need it.

What we promise

  • Pre-approvals: Select websites and review content before placement.
  • Manual outreach: All outreach is conducted manually for authentic, authoritative backlinks.
  • Dedicated support: Benefit from quick responses and a dedicated campaign manager for your needs.
  • Post-completion billing: We charge you only after the work is completed to ensure your satisfaction.

What you can expect

  • Country-specific TLDs
  • Localized content by native writers
  • Links from trusted, high quality sites
  • Topically relevant, well written content
  • Fast turnaround: links usually go live within 24–72 hours after you approve the content
  • 365-day placement guarantee, with a replacement or a refund

You can rely on our transparent, customized approach that builds strong, region-specific backlinks while enhancing your online visibility.

Quality checklist

How we check every Australian site

How do you know a link will help your website? This is the checklist we use to evaluate every site before it reaches your shortlist, and you approve each one.

  • Domain checks: DNS and A records, SSL/https, hosting location, no excessive hyphens
  • TLD and language match the market, and no gray-niche sites
  • At least 20 indexed pages
  • At least 500 organic visits a month and 50 or more referring domains
  • Average Domain Rating (DR) and Domain Authority (DA) of 30+
  • Citation Flow and Trust Flow of 10 or higher
  • More than 50% of traffic comes from the target country
  • No penalties or expired domains
  • Stable traffic, referring-domain and link patterns, including their trends
  • Referring-domain anchors and types checked for quality and authenticity
  • A person reviews 5–10 recent posts
  • Updated within the last 30 days
  • No anchor text misuse and no links to gray-niche content
  • Less than 50% sponsored posts and no private blog network (PBN)
  • Readable, relevant content
  • A verifiable author (country)

Link building services

Guest posting, niche edits, blogger outreach and more. See every service, how it works and how we check each site.

FAQ

Australian link building FAQs

Answers to the questions we hear most about link building in Australia. Chat with us if you have others.

Do you place links on .com.au sites or only .au?

Both count as .au. Most Australian sites end in .com.au, and newer ones can end in just .au. We place links on Australian sites of either kind, as long as they fit your brief and pass our checks, and you approve each site before anything is published.

How many .au domain names are there?

4.3 million .au domain names under management (2026), according to auDA. We place links on .au sites that fit your brief, and you approve every site before anything is published.

Is Google the main search engine in Australia?

Yes. About 87.6% of searches in Australia go through Google (August 2026), according to StatCounter. That is why we plan your links around Google’s guidelines.

What does Australian link building cost?

The price depends on the site’s authority (DA/DR), its traffic and how competitive the niche is. You see the sites and their prices before you approve anything. Tell us what you need and we’ll send a shortlist.

How many backlinks do I need?

There is no fixed number, and Google does not publish one. What matters is the quality and relevance of the links compared with the pages that already rank for your keywords. We would rather start with a few well-chosen links and build from there. Our guide to packages vs custom campaigns explains how to plan it.

Who writes the content?

Our native writers can write localized content for you, or you can provide your own. Either way, you review and approve it before it is published.

Will a placement be marked as sponsored?

Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.

Is paying for links against Google’s rules?

Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.

Are the links dofollow?

It depends on the publisher. Many placements are normal followed links, but some publishers mark paid links as sponsored or nofollow, and in some countries the law requires it. We check the link attribute before we place your link, and we tell you before you approve the site if it will be marked.

How long until my links go live, and how do I follow progress?

Links usually go live within 24–72 hours after you approve the content.

Your dedicated account manager shares a Google Sheet with you and updates it daily with active links and their status. When the order is complete, we send an Excel file for you to verify. We can adapt to other reporting systems if you have specific requirements.

Ready to build links in Australia?

Tell us your niche and goals. We’ll send a shortlist of .au sites to choose from.

See how it works →

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