Niche edits

Niche edits (also called link insertions or contextual edits) add your link to an article that is already published. A guest post is a new article written for you. With a niche edit nobody has to write and publish a whole new article, so it is usually faster to place; with a guest post you control the whole piece. Our guide to guest posting vs niche edits compares the two.

Yes. You pre-approve each blog, and then the exact article where you want your link to go. You also approve the extra text we write around your link before it is published. Only if you ask us to handle the site and article approval for you do we take over that step.

Yes. You review a shortlist of blogs and pages, with their performance metrics, before anything is placed, and you pick the ones you want.

Any anchor text you choose is allowed. In some cases we need the publisher’s approval. If your text doesn’t fit the article naturally, our outreach team works with the webmaster to adjust the existing content so everything fits.

Links usually go live within 24–72 hours after you approve the content.

Most links stay in place for good, but a publisher can remove one later. Every placement comes with a 365-day guarantee. If a link is removed during that time, we follow up with the publisher right away. If we can’t restore it, we offer a replacement or a refund for that placement.

Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.

Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.

Yes. Both add links to existing content, but in different ways. A niche edit inserts your link into an article that is already published and indexed. Broken link building finds a dead link on a site and offers your page as the replacement, which takes more research and outreach before the site owner agrees.

No. The sites belong to independent publishers with real audiences, and we do not use private blog networks. PBNs go against Google’s spam policies and can put your site at risk.

Yes, but they are not the whole picture. Studies show that AI tools often cite pages that do not rank in Google’s top 10, and that how often a brand is mentioned across the web goes hand in hand with how visible it is in AI answers. Google says no special optimization is needed for its AI features. So we build links that help your pages rank, and placements that put your brand on relevant sites. We cannot promise rankings or AI mentions. The evidence, with sources, is in our guide to the future of link building.