If you’re wondering if investing in guest posting is worth the hype, here are the benefits of blogger outreach for SEO.
1. It Allows You to Form Great Relationships in Your Industry
The adage, ‘Show me your friends, I tell you your character,’ applies in the SEO world. Besides your persona or your brand’s voice, it’s important to have other established brands in the industry endorse you.
For example, if you’re in the health industry and published in WebMD, your audience automatically starts trusting you. And they can now go to your page when they need information revolving around what you offer.
A good relationship with successful bloggers in your industry can come in handy on multiple occasions. For instance, you can hold a giveaway together, which is a golden opportunity to showcase your prowess and win some of their followers to buy your products.
2. Boosts Visibility for Your Brand
SEO is all about getting your brand out there for your potential prospects to see.
Picture this, You just started a brand-new business and probably launched your website. No one knows you or even ever heard of you. You’ve written a number of blog posts, but Google hasn’t crawled to your pages (we know Google can really take its time). What do you do?
You do some great guest blog posts.
This gives you a chance to tell someone about your business. And because ideally, you’ll post your article on a website with your audience, you start getting traction. And your few loyal followers spread the word, and before you realize it, you have a huge following on your blog.
This does not mean that established bloggers can’t benefit from blogger outreach for SEO; of course, the more followers, the merrier.
3. High-Quality Backlinks
Quality backlinks are the key to a good relationship with Google and, ultimately, a high ranking.
I can’t stress enough the importance of quality backlinks. You don’t want to stand the risk of losing all your traffic as a result of links from spam websites.
Guest posting gives you a chance to choose where your links are coming from. Luckily, the best blogger outreach service starting from $50 can help you handle the whole process.
Quality backlinks boost your SEO in several ways. For example, it could result in more organic traffic and improve ranking.
Use SEO outreach services to get the best guest posting opportunities in your industry to have a better chance at this. They can also help write acceptable content on these sites as some websites have very high standards on the content they publish for their readers.
4. Better ranking in Google
The main reason why we do blogger outreach for SEO is to get a better ranking. You want to appear on the top searches.
So, do guest posts really help with that?
Yes, in so many ways.
First, Google sees backlinks (which you get after guest posting) to signal that your content is relevant and helpful. And the primary goal of Google is to improve the user’s experience. So, if your blog posts are accomplishing this, then Google will improve your position.
Secondly, guest posts give your audience a chance to discover you. If your content is helpful, they’ll likely start searching for you directly. And these signals to Google that again, your content is helpful, which can lead to a better ranking.
5. It’s a Long-term SEO Strategy
As I mentioned initially, there are many marketing strategies to explore as a business owner or affiliate marketer. Some of them almost have INSTANT results. But most of them, like social media ads, require you to keep paying to show.
While guest posting is exactly free, it’s a reliable strategy for the long term. Once you post your guest post, you’ll enjoy the benefits without any cost.
You’ll continue ranking better and having more traffic from the guest posts.
6. It Enhances User’s Experience
Guest posting allows you to share some extra or valuable information regarding what your reader is looking for. This boosts their level of satisfaction with your blog post by exploring more of your content. Ultimately, they may see you as a reliable source in your industry and visit your blog whenever they need something. And more visitors and searches lead to improved SEO for your blog.
Final Word (Does Guest Posting Help With SEO?)
Strategic guest posting significantly contributes to SEO. This happens in more than one way.
First, through quality backlinks – we know Google loves backlinks as it sees it as a signal that people love your content.
Secondly, it’s through traffic. You’re likely to get more organic searches from your new fans. Since they trust you, they’re likely to spend more time on your blog. This means a low bounce rate, which is a factor for ranking.
Lastly, guest posting allows you to get new traction from the audience of your guest’s authority websites.