If you’re aiming to build backlinks in a specific country or language market, the real challenge isn’t just link building… it’s finding the right blogs that match your audience’s geography and language.
We’ve seen brands burn weeks pitching to blogs that never rank locally or resonate with their target users.
So how and where do you actually find those blogs that are worth getting backlink/s from?
That’s exactly what we’re about to break down. From smart Google searches to powerful SEO tools, plus some insider tactics we use in our own link building campaigns at MagFellow.
Let’s get started.
Why Country or Language Relevance Matter for SEO
Before we dive into the how to, let’s understand the why.
When Google evaluates a backlink, it doesn’t actually look at metrics like Domain Authority or DR. It looks at relevance, and that means alignment with niche, location, and language..
That’s why backlinks from regionally and linguistically relevant blogs carry more weight.
From what we’ve seen, even a high-DR site won’t move the needle if it’s written in the wrong language, or doesn’t resonate with local search behavior.
A link from a trusted German blog tells Google:
“This site is relevant in Germany. People here trust it.”
A link from a Spanish language blog, whether it’s based in Mexico, Spain, or the U.S., sends another kind of strong signal:
“This site is relevant to Spanish speaking audience.”
Both country and language matter. Sometimes they align. Sometimes they don’t, and that’s where your strategy needs to adapt.
Country vs. Language: What’s the Difference?
When location is your target, you want links from country specific websites:
- Hosted in the country
- Written for its local audience
- Using ccTLDs like
.fr,.de,.co.uk
When language is your focus, you want links from content written in that language, even if they come from international or global sites.
For example:
- Spanish speakers in the U.S. often search in Spanish.
- French campaigns might run in Canada, Belgium, or West Africa.
- Latin America spans multiple countries, but one common language: Spanish.
So your strategy might depend on where your audience lives or what language they speak, and often, it’s both.
1. Use Smart Google Searches (With Localization Tricks)
Google is still one of the best discovery tools, but only if you know how to narrow down your searches.
🔎 If you’re targeting by country:
Start with country specific Google versions:
- google.co.uk
- google.fr
- google.de
- google.ca
…and so on.
Then use advanced operators:
site:.fr "write for us"
intitle:guest post +"fitness"+ Germany
inurl:submit + parenting + Sweden
"advertise with us" + travel blog + Spain
Want better local results? Use a VPN or change your location in Google’s settings to the country you’re targeting. This helps uncover results that locals actually see.
If You’re Targeting by Language:
You can use a global domain like google.com, or even country specific versions like google.fr or google.de, but the key is to write your search query in the target language.
Examples:
"publier un article invité"(French for “submit a guest post”)"escribir para nosotros" travel blog(Spanish for “write for us”)"Gastbeitrag schreiben" parenting blog(German for “contribute a guest post”)
This approach will help you surface blogs that publish content in your target language, regardless of where they’re based.
Just don’t rely on English queries when you’re targeting German or French markets, it narrows your results unnecessarily.
If you want to exclude country specific domains and focus on broader TLDs, add filters like site:.com, site:.net, or site:.blog to your search:
"publier un article invité" site:.com
"escribir para nosotros" travel blog site:.com
"Gastbeitrag schreiben" parenting blog site:.com
This technique can help you uncover:
- Spanish language blogs in the U.S. or across Latin America
- French blogs from Belgium, Québec, or other Francophone regions
- German language blogs hosted on .com TLDs
You can also run manual searches like:
"Top [niche] blogs in [country]""List of mommy blogs in Germany""Best tech blogs in Italy"
These often lead to curated blog lists, written by real people, not churned out by content farms, and can reveal goldmines of backlink potential.
2. Analyze Competitors Using SEO Tools
One of the easiest ways to find high value, country or language specific blogs is to analyze your competitors’ backlink profiles. We’ve uncovered entire backlink strategies just by analyzing a single competitor’s domain.
Tools like Ahrefs and SEMrush make this process fast and highly effective.
Here’s how to do it:
Ahrefs:
- Open Site Explorer and enter your competitor’s domain
- Go to the Referring Domains tab
- Click “Add Filter” → select Domain name → choose “ends with” → enter your desired TLD (e.g.
.fr,.de,.nl) to filter country specific domains - Want to filter by language? Click “Add Filter” → select Referring Pages → then choose Language and pick your target language
- Sort the results by Domain Rating (DR), organic traffic, or type to prioritize outreach
To take it a step further, apply Ahrefs’ “Best links” filter to surface only high quality backlinks, the ones Ahrefs identifies as having the most impact. This filter works across both backlinks and referring domains, helping you cut out low value or spammy links. It’s a quick way to focus your outreach on domains that have already linked to similar content and are more likely to pass real SEO value, saving you time and improving link quality.
Pro tip: Want to go even deeper? Use the ‘Best by Links’ report in Ahrefs. It’s like spying on your competitor’s greatest hits – legally.
SEMrush:
- Use Backlink Analytics → Type in competitors’ domains
- Navigate to Referring Domains
- Filter by country and domain zone
- Use the Category Filter to narrow down to specific blog niches (e.g. Travel, Food, Finance)
Bonus Tools:
- Content Explorer (Ahrefs): Find popular content by topic + region
- Majestic: Has a “Topical Trust Flow” metric, great for niche filtering
- BuzzSumo: Find popular blog content by region and outreach opportunities
- SimilarWeb: Analyze audience geography of a site before pitching
All these tools help confirm that the blog is not just relevant, but actively trusted by others in that target market.
3. Explore Blog Directories and Local Aggregators
Not every relevant blog ranks on page one, some of the best ones are tucked away in blog directories or niche blog networks.
Start with these:
- Blogarama UK, Bloglovin, TopBlogLog (France) – Great for country or language based discovery
- TravelBlog.org, Foodgawker, AllTop – Ideal for niche specific hunting (travel, food, tech, etc.)
4. Use Social Channels to Find Bloggers
Social platforms like X (Twitter), LinkedIn, and Facebook can be incredibly effective for finding bloggers, guest post opportunities, and even link vendors, depending on your strategy.
Discover Bloggers on X (Twitter)
Use X’s Advanced Search to uncover blogger profiles using smart keyword combinations and filters.
Look for bios that include:
“blogger”, “writes for”, “content creator”, “writes at”, “author at”, or niche terms like “fashion blogger”, “travel blogger”
Try this in the “Any of these words” field:
“lifestyle blogger” OR “contributor” OR “writes for”
Use hashtags like:
#blogger, #guestpost, #bloggingcommunity
Filters to apply:
- Language
- Location
- Recent activity (date ranges)
Most bloggers include their blog URL in their bio or website field.
Pro tip: Use translated search phrases like:
- “blogueur” (French)
- “escribir para nosotros” (Spanish)
- “Gastbeitrag schreiben” (German)
This helps uncover bloggers in their native language, even if they’re outside their native country.
Connect with Bloggers on LinkedIn
LinkedIn is great for discovering professional bloggers, contributors, and content editors tied to specific sites.
Use search terms like:
“travel blogger”, “guest contributor”, “writes for”, “editor at [Site]”
Also try translated variations for international markets.
Apply filters by:
- Industry: Media, Publishing, etc.
- Location or Language
Check the Experience section on profiles, bloggers often list their blogs or affiliated publications.
Pro tip: Use tools like Hunter.io or Snov.io to find their verified emails after identifying them.
Find Bloggers Through Facebook Groups
Facebook groups can be incredibly effective for finding bloggers, guest post opportunities, and even link vendors, especially if you’re working in competitive niches or hard to reach regions.
Search for and join active groups like:
- Guest Posting Opportunities
- SEO Link Building Marketplace
- Blogger Outreach & Collaborations
- Bloggers Group
- SEO Group
- And other niche specific or region based communities
Inside these groups, you can:
- Ask for blogs in your target country or language
- Connect with bloggers directly for guest posts or collabs
- Connect with link providers, site owners, and even PBN operators (if your strategy allows)
- Monitor real time pricing, turnaround time, and niche availability
Pro tip: When posting, be specific, mention your niche, language, country, and preferred link type (guest post, niche edit, etc.) to get better responses.
5. Use Local Forums and Communities
Not everything worth discovering shows up in tools. Platforms like Reddit, Quora, and niche discussion forums can help uncover underrated blogs with real, local audiences (but slow and requires patience).
Ask questions like:
“What are the best lifestyle blogs in Brazil?”
“Any good fashion blogs in Sweden?”
You’ll often get authentic recommendations, and sometimes direct replies from bloggers themselves.
Also explore:
- Local blogger roundups
- Twitter or LinkedIn threads around specific regions or topics
These channels often lead to mid-tier blogs, not massive, but highly trusted within their niche or region, and perfect for natural backlinks.
6. Evaluate the Blog Before Reaching Out
Not every blog you find is worth pursuing. A shiny domain doesn’t always mean a valuable backlink. Before pitching, take time to evaluate each blog’s quality and relevance, both from an SEO and audience trust perspective.
Here’s what to look for:
SEO and Authority Signals
- Domain Rating (DR) or Domain Authority (DA): Tools like Ahrefs or Moz can give you a general sense of the site’s strength.
- Organic traffic: Use Ahrefs, SEMrush, or SimilarWeb to see if the site attracts real visitors, not just inflated DR.
- Indexing status: Plug the domain into Google using
site:domain.comto confirm it’s indexed and active. - Spam score: Use Moz’s Link Explorer to view a site’s Spam Score. Anything above 30% should be looked at closely. Combine this with other checks like traffic, content quality, and link profile before making a decision.
Relevance to Niche, Region, or Language
- Does the blog’s topic match your niche or the content you plan to promote?
- Is it written in your target audience language?
- Does it rank for regional keywords or get traffic from your target country?
- Is the audience overlap strong enough to justify a link?
Visual and Editorial Quality
- Is the blog visually clean, modern, and reader friendly?
- Does it publish original, thoughtful content or just AI spun filler?
- Check how often the blog publishes new content, is it active or has it gone quiet? Also, see if older posts (e.g. from 2020) are still live. That’s a good sign the blogger doesn’t remove content over time, which means your backlink is more likely to stay intact.
- Does it accept guest posts or only feature in house contributors?
Link Profile & Outbound Strategy
- Are their existing outbound links relevant and natural looking?
- Excessive outbound do-follow links in every post? that’s a sign the site might be selling links indiscriminately.
- Mostly linking to spammy niches may indicate low editorial standards, and associating with them could impact your SEO reputation.
Final Rule of Thumb! Quality over quantity
Remember: A backlink is only valuable if Google trusts the site.
7. Run Personalized, Localized Outreach
You’ve found great blogs, now comes the hard part: getting them to say yes.
To increase your chances of a response, your message needs to feel relevant, respectful, and local.
Here’s how to adapt, even if you don’t speak the language fluently:
- Use tools like DeepL, Google Translate, or ChatGPT to translate your opening lines or entire emails.
- Even a simple greeting and intro in the recipient’s native language can dramatically boost reply rates.
- Pay attention to cultural nuances, such as tone (formal vs. casual), holidays, local references, and appropriate timing.
Examples:
🇪🇸 Spanish language blog outreach:
Hola Marta,
Leí tu blog y me encantó tu artículo sobre rutas ecológicas en Colombia. Me preguntaba si estarías abierta a una colaboración de contenido.
Gracias y saludos desde Madrid,
[Your Name]
🇫🇷 Country specific with regional tone:
Hi Sophie,
I came across your blog while researching eco travel options in the South of France. Your article on cycling routes in Provence was fantastic…
A little localization goes a long way. It shows respect, builds trust, and separates your outreach from the dozens of generic emails bloggers receive every week.
Don’t forget to follow up once, most bloggers are busy.
8. Build a Prospecting System You Can Reuse
Once you’ve done the hard work of finding relevant blogs, don’t start from scratch every time.
Create a prospecting spreadsheet or database with:
- Blog name & URL
- Country
- Language
- Domain rating
- Traffic
- Contact name
- Contact email
- Niche
- Outreach status (contacted / accepted / rejected)
- Notes / comments
Over time, this becomes your link building asset bank, reusable for future campaigns or client projects.
Bonus: You can even outsource blogger outreach and link building once your system is in place.
Or… Skip the Research and make it easy
Doing all the research, prospecting, and outreach yourself takes time, and when you’re working across different countries or languages, it gets even trickier.
A faster route?
Use a link building platform like getflunce or bazoom or hire international link building agency with proven experience in securing location specific and language focused backlinks.
Platforms let you filter blogs by country, language, niche, DR, and traffic, then assign blog post placements directly to bloggers from the dashboard.
Agencies often have a vetted network of publishers by region and language, or they can run dedicated custom outreach based on your exact needs and budget. Whether you’re after French blogs in Canada or tech blogs with .co.uk domains, they’ll source what fits.
At MagFellow, we’ve been helping brands and SEO agencies build country specific and multilingual backlinks for over a decade now. And, we understand how tough it can be to find high-quality, niche-relevant blogs, especially when you’re targeting specific languages or regional markets.
SEO has become competitive, and local trust signals matter more than ever. To stay ahead, your link building needs to align with where your audience actually is… by location, by language, or both.
So, Where Do You Go From Here?
You’ve got the tools, the strategies, and the roadmap. Now it’s about making smart choices that align with how your audience actually searches.
In 2025, Google isn’t just looking for backlinks, it’s looking for signals of trust, and those signals are local. That means relevance by language, by location, or ideally, both.
So if you’re aiming to rank in Germany, focus on .de blogs, in German.
If your audience is Spanish speaking across Latin America and the U.S., language matters more than domain, go after Spanish blogs, wherever they’re based.
When in doubt, start here:
“Is my audience defined by where they live, or by what language they search in?”
Answer that, and you’ll know where to focus your outreach.
Because once you’re building links in the right place, in the right language, everything else starts to click into place.
