Gambling and Casino Link Building
Get high-quality backlinks to boost your casino and gambling website.
We specialize in acquiring gambling and casino backlinks through guest posts and link insertions, giving your site the authority it needs to rank higher on search engines.
Gambling link building for all
Whether you’re a casino affiliate marketer or an online gambling business, we offer tailored casino and gambling backlink services for all!
Online Casinos
Sports Betting Websites
Poker Sites
Bingo and Lottery Sites
Affiliate Marketing Websites
Casino Software Providers
Let’s get your website the backlinks it needs to succeed!
Why link building service is
important for gambling industry?
Challenges in link building for gambling industry
The gambling industry faces significant challenges, primarily due to legal restrictions, negative perceptions, and intense competition. Regulatory constraints in many regions limit promotional efforts, leading gambling sites to rely heavily on SEO and quality backlinks to enhance visibility.
Link building in the gambling industry brings a unique set of challenges, particularly when it comes to obtaining high-quality, stable links. Many sites are selective about linking to gambling-related content, either avoiding it altogether or requiring high fees for link placement. Even then, the longevity of these links can be uncertain, as some sites may remove or “nofollow” links over time if they perceive any risk or policy change in their niche.
However, with the right expertise and a strategic approach, it’s possible to overcome these challenges and build a strong, compliant backlink profile.
How specialized gambling link building service can help
Working with a link building service specializing in the casino and gambling industry can be a game changer for acquiring quality backlinks. Given the strict regulations and unique challenges in this sector, a specialized service brings the insights and connections needed to overcome these barriers and secure high quality, niche relevant backlinks effectively.
With established networks within the gambling niche, they know which sites are open to linking gambling content. Having relationships with reputable, niche-specific websites makes it easier to secure high-authority backlinks. Rather than a one-size-fits-all approach, specialized services target relevant niches within gambling, such as online casinos, sports betting, and poker, ensuring that the links are highly relevant and add significant value.
Partner with us for Casino & Gambling link building!
Ready to start building gambling and casino backlinks?
Define your preferences – acceptable niches, SEO metrics, language, location, and budget. We’ll then provide a curated list of relevant site from our pre-vetted database of bloggers that match your criteria.
No contracts, no subscriptions, and no set pricing!
- Pre-approve websites
- Content review before publishing
- Option to provide your own content
- Dedicated account manager
- 100% real sites with real organic traffic
- Flexible payment options
- White-label for agencies & SEOs
Contact us and learn more about pricing and how we can help you with gambling and casino link building.
Get in touch!
Why choose us
Choosing us means working with a partner who understands the unique challenges and vast link building opportunities in casino and gambling. We listen to you and make a plan that fits your needs. From start to finish, we’ll do our best to make it happen.
Work hand in hand
You maintain full control throughout the process by reviewing and approving both the publishers and content before anything goes live.
International
Our global network of publishing partners enables us to build backlinks in any country, allowing you to target audiences and expand your reach worldwide.
Dedicated support
Work closely with a dedicated account manager who adapts to your schedule, ensuring seamless communication and support whenever you need it.
Link building services for gambling websites
Depending on your backlink building strategy for gambling site, we offer several tailored link building solutions to meet your needs.
Guest posting
Obtain high quality guest posts on real blogs with genuine organic traffic. We place editorial links on niche-specific, gambling related blogs within your target markets.
Blogger outreach
Connect with influential bloggers and gambling-focused publications to secure natural mentions and high-authority backlinks, enhancing your brand visibility and trust.
Niche Edit
Effortlessly insert your gambling links into existing, high-quality articles on niche relevant blogs, creating powerful backlinks that boost your site’s search rankings—without needing fresh content.
Country Specific
Our country-specific link building service is designed to help gambling websites target specific geographic markets. Get high-quality, relevant backlinks from authoritative sites in your target country.
Let’s partner up to get backlinks for your website!
Our process for link building
Our gambling link building process gives you complete control, ensuring a seamless experience while delivering high-quality backlinks to enhance your website’s authority and search engine ranking. Here’s how it works:
Input information
The first step is to understand your needs and what would be a good fit for your business. This involves defining your link metrics, such as organic traffic, domain authority, domain rating, trust flow, citation flow, target locations, the type of links you need, and the number of links you want each month. If you need help with anchor text selection, your dedicated account manager is available to assist you.
Websites approval
After you share your desired metrics and anchor preferences, we share a list of casino and gambling accepting sites for your approval from our well-established database of publishers that align with your link requirements and goals. Fortunately, we’ve already developed strong relationships with thousands of quality blogs, meaning that finding the right link opportunity for any business is never a problem.
If we can find the relevant blogs in our existing database, we then embark on reaching out to the blogger to propose a relationship for your link placement.
Content creation and review
Choose who will write the content for your post.
- You can either choose to have the selected blog admin to write it.
- Our team of expert writers can write it for you.
- Or you can provide your own content for publishing.
In either case, you will have the final say on the content before it is published.
Publishing and reporting
Once you have approved the links and content, our team will start working on getting them live. We have strong relationships with webmasters, bloggers, and journalists in the industry, and we will use these relationships to land your links. This part of the process typically takes 2 to 4 weeks, as we work on a monthly basis. You will be able to see which links have gone live using the Google Sheet tracker.
Perfect for white labeling if desired.
Let’s get your website linked on niche relevant blogs!
What categories to get casino and gambling backlinks from?
There are actually a lot of different niches you can build backlinks from, as long as they have some natural connection back to your site. When scanning through the backlink profiles of major iGaming gambling businesses, you’ll see that most of the backlinks are coming from the following categories:
Gaming
Blogs focused on video games, e-sports, board games, card games, and physical games blogs, are most suitable for poker site, online casino, iGaming and other gambling links.
Sports
Baseball, American football, Basketball, Rugby Sports that are traditionally more tied to betting e.g. snooker, billiards etc can easily linkback to the sports betting and other gambling sites.
Lifestyle & Leisure
In lifestyle and leisure's category, you could try entertainment, culture, travel, hobbies, movies, and celebrity for gambling backlinks to enhance your casino’s visibility and appeal to a broader audience.
Technology
Tech niches like app blogs, computer tech, and virtual reality offer excellent backlink opportunities for casino software providers, boosting authority and strengthening your link building strategy.
Business, News & Finance
Last but not least, aiming for media coverage? Focus on crypto, stocks, finance, careers, business, and bitcoin categories for powerful backlink opportunities that can elevate your casino’s online presence.
Quality checklist for casino and gambling backlinks!
How can you determine if a link from a website will benefit your site? It’s essential not to purchase links from overcrowded sites that exhibit suspicious link footprints.
Below is the quality checklist for evaluating websites from which to obtain casino backlinks:
- Domain rating - Minimum of 20+
- Traffic - 800+ organic traffic according to Ahrefs
- Referring domains - 200+ referring domains according to Ahrefs
- Traffic analysis - Examine organic traffic consistency using tools like Ahrefs or Semrush. Look out for sudden drops or spikes in traffic; a significant drop might suggest a Google penalty, while a spike could be bot-driven. However, such variations might also be due to Google algorithm updates or website changes. Nevertheless, it's prudent to factor this into the evaluation process.
- Linked domains - If there are more than four to five times as many linked domains as referring ones, be cautious. This disparity could indicate that the site heavily relies on a Private Blog Network (PBN) or on sponsored content. Google might penalize such sites, so this metric can help you sidestep less valuable and riskier links.
- Casino linked domains - When selecting a website, check the number of casino domains already linked from it. If a domain links to a multitude of casino or other gambling sites, it's likely primarily selling links, and you should steer clear. This evaluation can be conducted using the Ahrefs Linked Domains feature, searching for the term ‘casino’ within domain names.
- Sponsored tag - Ideally, the post/link should appear natural and be Google-friendly. Any site that labels content with 'Sponsored' or 'Advert', either within the content or in the link attributes, should be avoided.
- Relevancy - It's preferable for the post to be published under a logical category.
Let’s partner up to get backlinks for your iGaming website!
FAQ
FAQs about gambling and casino link building
See our FAQs for basic info on gambling and casino link building services. Chat with us if you have other questions.
Yes, the controversy associated with gambling often makes site owners more selective about their link choices. The extended effort to locate robust websites accepting gambling centric links and ensuring the content aligns with their guidelines naturally raises the cost for these services.
Yes, indeed. Our standard approval procedure is applied to all our link building services, regardless of the niche.
We use the same process for building links for casino and gambling websites as we do for other websites. We first identify high-quality websites that are relevant to your industry. Then, we create high quality relevant content, that will appeal to the audience of the website we are linking to. Finally, we reach out to the website owner and ask them to publish our content.
Typically, the placements are there for good. There is a guarantee of placement for at least 365 days, but the reality is that most placings are left intact for the lifetime of the blog, most of the time indefinitely. As long as the blog is running, your article and its included links will remain in one piece. If for any reason your post or link gets removed, we will follow up to try and re-secure placement, which is achievable 90% of the time. Otherwise, we offer a replacement or a full refund.
Not at all!
Our partnership with publishers is based on the agreement that the content won’t be marked as sponsored.
Certainly! We make a point to only establish do follow links.
Your dedicated Account Manager will share a Google sheet with you, updating it with active links and statuses on a daily basis. Upon completion of the order, an Excel file will be forwarded to you for verification.
We can also adapt to other reporting systems if you have specific requirements.
Capacity is never an issue here. We are able to produce, deliver and place hundreds of content pieces on high quality blogs per month. Rest assured we’ll meet your expectations.
Absolutely not. These are trustworthy sites with genuine audiences, owned and run by real webmasters. We never endorse private blog networks, nor do we engage with them. Involvement with PBNs is a black hat practice that can flag your site leading to penalties by search engines like Google.
We are flexible in our payment methods and accept transactions through a variety of platforms. This includes Wire Transfer, PayPal, Cryptocurrency payments, Payoneer, Skrill, and Stripe. You are free to choose the most convenient option for you.
The best way to improve your site’s ranking is to have an active link building campaign. This involves building links from high-quality, relevant websites on a regular basis. If you do this, you will see a significant improvement in your website’s ranking in search engines.
It would not be a good idea to wait for links to naturally happen. This is because it is very unlikely that your website will get enough links to rank well in search engines without an active link building campaign. In fact, if you don’t build links, your website will likely lose ground to your competitors.