438% Organic Traffic Growth for a UK Fintech Platform
Fintech · United Kingdom: monthly organic visits grew from 18,400 to 99,000 (+438%) in 21 months, with 291 links built and Domain Rating up from 41 to 67.
The client
Our client runs a UK financial technology platform that offers tools and educational resources to consumers and businesses. It had already invested heavily in content marketing and technical SEO, but many strong informational resources were stuck between positions 5 and 20.
The challenge
Finance search results were dominated by banks, large comparison platforms, major publishers and established fintech companies, many with thousands of referring websites. Simply adding more backlinks would not be enough. The client needed editorial links from sites in finance, business, technology and other contextually relevant categories.
What we did
We built a content-led link acquisition strategy:
- Backlink gap analysis: We found publishers that link to competing UK fintech companies but not to our client.
- Finance and business guest posts: We placed editorial content on relevant publications.
- Statistics outreach: We promoted useful financial statistics and data resources as citation-worthy sources.
- Journalist outreach: We pitched relevant company insights to writers covering finance and technology.
- Contextual link insertions: We found high-performing articles where the client’s resources added useful supporting information.
- Supporting content strategy: Informational pages earned links, and internal linking passed authority to commercial pages.
- Anchor diversification: We kept a natural mix of branded, URL and topical anchors.
The results
Organic visibility improved substantially.
- Organic traffic grew from 18,400 to about 99,000 visits a month.
- Domain Rating rose from 41 to 67.
- Ranking keywords grew from about 22,000 to 86,000.
- 187 keywords reached the top three.
- Several competitive finance guides became consistent top-five performers.
- The site began earning additional natural backlinks to resources first promoted through outreach.
The campaign made the brand a much stronger organic competitor in the UK fintech search landscape.
Related: Link building in the UK · Guest posting · Expert quote link building · Niche edits
Traffic depends on many things besides links, so results vary from site to site. If you want to talk about a campaign like this, see our link building services or get a shortlist.
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