721% Organic Growth for a Travel & Experiences Brand
Travel & Hospitality · US, UK, Spain, Italy, France: monthly organic visits grew from 15,100 to 124,000 (+721%) in 24 months, with 408 links built and Domain Rating up from 31 to 62.
The client
Our client is a travel company that offers destination experiences, activities and travel planning resources. Its website already had organic traffic, but most of it came from a small number of destination guides. The company wanted more visibility for commercial destination searches and a more diversified international organic presence.
The challenge
Travel results were dominated by booking platforms, tourism organizations and established global travel publications. The client’s backlink profile was concentrated on its homepage and a handful of informational pages, so many commercially valuable destination pages had little external authority.
What we did
We ran a destination-focused international link building campaign:
- Destination-specific prospecting: We chose publishers based on the exact destinations they cover.
- Travel guest posts: We produced original travel, planning and destination content for relevant publications.
- Travel blogger outreach: We approached independent travel publishers for editorial placements.
- Destination guide promotion: We promoted the client’s high-quality guides as supporting resources.
- Contextual link insertions: We secured links from existing destination articles.
- Digital PR: We used seasonal trends and destination data to develop media angles.
- Commercial page support: We directed authority strategically to booking and destination pages.
The results
Over two years:
- Organic traffic grew 721%, from 15,100 to about 124,000 visits a month.
- Domain Rating rose from 31 to 62.
- Ranking keywords grew from 17,000 to about 104,000.
- More than 300 keywords reached the top five.
- Several destination pages became major organic acquisition pages.
- Organic traffic became far less dependent on a small set of seasonal articles.
The diversified strategy gave the brand stronger search visibility across several countries, destinations and travel categories.
Related: International link building · Multilingual link building · Link building in Spain · Link building in Italy · Link building in France
Traffic depends on many things besides links, so results vary from site to site. If you want to talk about a campaign like this, see our link building services or get a shortlist.
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