Gambling and Casino Link Building
Get high-quality backlinks to boost your casino and gambling website.
We specialize in acquiring gambling and casino backlinks through guest posts and link insertions, giving your site the authority it needs to rank higher on search engines.
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Gambling link building for all
Whether you’re a casino affiliate marketer or an online gambling business, we offer tailored casino and gambling backlink services for all!
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Online Casinos
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Sports Betting Websites
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Poker Sites
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Bingo and Lottery Sites
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Casino Affiliate Marketing Websites
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Casino Software Providers
Let’s get your website the backlinks it needs to succeed!
Why hire a specialized gambling link building service?
Challenges in link building for gambling industry
The gambling industry operates in a highly regulated and competitive environment, creating significant obstacles for effective link building:
- Legal Restrictions: Many regions impose strict regulations on gambling-related promotions, limiting the ability to advertise or build links through conventional methods.
- Negative Perceptions: Gambling is often viewed negatively, making many websites hesitant to link to gambling-related content, even if it’s high-quality and relevant.
- Intense Competition: The industry is saturated, making it difficult to stand out and secure high-quality backlinks from authoritative sources.
- Unstable Links: Even when links are acquired, they may not last. Websites may remove or add "nofollow" tags to gambling-related links due to perceived risks or policy changes.
✅ How specialized gambling link building service can help?
Working with a link building service specializing in the casino and gambling industry can be a game changer for acquiring quality backlinks. These services understand the strict regulations and unique challenges of the sector, offering the expertise and connections needed to secure high-quality, niche-relevant backlinks.
With established networks within the gambling niche, they know which sites are open to linking gambling content. Having relationships with reputable, niche-specific websites makes it easier to secure high-authority backlinks. Rather than a one-size-fits-all approach, specialized services target relevant niches within gambling, such as online casinos, sports betting, and poker, ensuring that the links are highly relevant and add significant value.
Partner with us for Casino & Gambling link building!
Ready to start building gambling and casino backlinks?
Define your preferences – acceptable niches, SEO metrics, language, location, and budget. We’ll then provide a curated list of relevant site from our pre-vetted database of bloggers that match your criteria.
No contracts, no subscriptions, and no set pricing!
- Pre-approve websites
- Content review before publishing
- Option to provide your own content
- Flexible payment options
- High niche relevancy
- White-label for agencies & SEOs
Contact us and learn more about pricing and how we can help you with gambling and casino link building.
Why choose us.
Choosing us means working with a partner who understands the unique challenges and vast link building opportunities in casino and gambling. We listen to you and make a plan that fits your needs. From start to finish, we’ll do our best to make it happen.
Work hand in hand
You maintain full control throughout the process by reviewing and approving both the publishers and content before anything goes live.
International
Our global network of publishing partners enables us to build backlinks in any country, allowing you to target audiences and expand your reach worldwide.
Dedicated support
Work closely with a dedicated account manager who adapts to your schedule, ensuring seamless communication and support whenever you need it.
If you want to be mentioned in mainstream publications, then you'd be crazy not to work with MAGFELLOW. Their content and relationships are second to none, - they just get it!
Phil
Operations Leader - Louder Online
I have only had excellent experiences working with MAGFELLOW. They are great at communicating and always deliver work in a timely manner. Would definitely recommend their services.
Sam
HV SEO
MAGFELLOW has been great to work with. They have a huge range of publishers that they work with and they provide a very professional level of personal service that you don't usually find in the SEO services space - their service and fair pricing make them the go-to option for my agency.
Alastair
Marketing Manager
Happy with my experience with MAGFELLOW. One of the most transparent back linking companies I've worked with. Links were built on quality content in a timely manner.
Stephan
Assisted Living Center
Luke and the team at MAGFELLOW have done a great job finding placement for our overflow work. They are very quick to respond and truly care about the service they provide. I highly recommend.
Brian Douglas
Reputation Management
Link building services
Depending on your backlink building strategy for gambling site, we offer several tailored link building solutions to meet your needs.
Guest posting
Obtain high quality guest posts on real blogs with genuine organic traffic. We place editorial links on niche-specific, gambling related blogs within your target markets.
Niche edits
Effortlessly insert your gambling links into existing, high-quality articles on niche relevant blogs, creating powerful backlinks that boost your site’s search rankings—without needing fresh content.
Blogger outreach
Connect with influential bloggers and gambling-focused publications to secure natural mentions and high-authority backlinks, enhancing your brand visibility and trust.
Country specific backlinks
No matter where your target market is, we help you secure high-quality, relevant backlinks from authoritative sites in your target country.
What categories to get casino and gambling backlinks from?
There are actually a lot of different niches you can build backlinks from, as long as they have some natural connection back to your site. When scanning through the backlink profiles of major iGaming gambling businesses, you’ll see that most of the backlinks are coming from the following categories:
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Gaming
Blogs focused on video games, e-sports, board games, card games, and physical games blogs, are most suitable for poker site, online casino, iGaming and other gambling links.
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Sports
Baseball, American football, Basketball, Rugby Sports that are traditionally more tied to betting e.g. snooker, billiards etc can easily linkback to the sports betting and other gambling sites.
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Technology
Tech niches like app blogs, computer tech, and virtual reality offer excellent backlink opportunities for casino software providers, boosting authority and strengthening your link building strategy.
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Lifestyle & leisure
In lifestyle and leisure's category, you could try entertainment, culture, travel, hobbies, movies, and celebrity for gambling backlinks to enhance your casino’s visibility and appeal to a broader audience.
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Business, News & Finance
Last but not least, aiming for media coverage? Focus on crypto, stocks, finance, careers, business, and bitcoin categories for powerful backlink opportunities that can elevate your casino’s online presence.
Quality checklist for casino and gambling backlinks!
How can you determine if a link from a website will benefit your site? It’s essential not to purchase links from overcrowded sites that exhibit suspicious link footprints.
Below is the quality checklist for evaluating websites from which to obtain casino backlinks:
- Domain rating - Minimum of 20+
- Traffic - 800+ organic traffic a month according to Ahrefs
- Referring domains - 200+ referring domains according to Ahrefs
- Traffic analysis - Examine organic traffic consistency using tools like Ahrefs or Semrush. Look out for sudden drops or spikes in traffic; a significant drop might suggest a Google penalty, while a spike could be bot-driven. However, such variations might also be due to Google algorithm updates or website changes. Nevertheless, it's prudent to factor this into the evaluation process.
- Linked domains - If there are more than four to five times as many linked domains as referring ones, be cautious. This disparity could indicate that the site heavily relies on a Private Blog Network (PBN) or on sponsored content. Google might penalize such sites, so this metric can help you sidestep less valuable and riskier links.
- Casino linked domains - When selecting a website, check the number of casino domains already linked from it. If a domain links to a multitude of casino or other gambling sites, it's likely primarily selling links, and you should steer clear. This evaluation can be conducted using the Ahrefs Linked Domains feature, searching for the term ‘casino’ within domain names.
- Sponsored tag - Ideally, the post/link should appear natural and be Google-friendly. Any site that labels content with 'Sponsored' or 'Advert', either within the content or in the link attributes, should be avoided.
- Relevancy - It's preferable for the post to be published under a logical category.
Let’s partner up to get backlinks for your gambling website!
FAQs about gambling link building
See our FAQs for basic info on gambling and casino link building services. Chat with us if you have other questions.
Yes, the controversy associated with gambling often makes site owners more selective about their link choices. The extended effort to locate robust websites accepting gambling centric links and ensuring the content aligns with their guidelines naturally raises the cost for these services.
Yes, indeed. Our standard approval procedure is applied to all our link building services, regardless of the niche.
We use the same process for building links for casino and gambling websites as we do for other websites. We first identify high-quality websites that are relevant to your industry. Then, we create high quality relevant content, that will appeal to the audience of the website we are linking to. Finally, we reach out to the website owner and ask them to publish our content.
Typically, the placements are there for good. There is a guarantee of placement for at least 365 days, but the reality is that most placings are left intact for the lifetime of the blog, most of the time indefinitely. As long as the blog is running, your article and its included links will remain in one piece. If for any reason your post or link gets removed, we will follow up to try and re-secure placement, which is achievable 90% of the time. Otherwise, we offer a replacement or a full refund.
Not at all!
Our partnership with publishers is based on the agreement that the content won't be marked as sponsored.
Certainly! We make a point to only establish do follow links.
Your dedicated Account Manager will share a Google sheet with you, updating it with active links and statuses on a daily basis. Upon completion of the order, an Excel file will be forwarded to you for verification.
We can also adapt to other reporting systems if you have specific requirements.
Capacity is never an issue here. We are able to produce, deliver and place hundreds of content pieces on high quality blogs per month. Rest assured we’ll meet your expectations.
Absolutely not. These are trustworthy sites with genuine audiences, owned and run by real webmasters. We never endorse private blog networks, nor do we engage with them. Involvement with PBNs is a black hat practice that can flag your site leading to penalties by search engines like Google.
We are flexible in our payment methods and accept transactions through a variety of platforms. This includes Wire Transfer, PayPal, Cryptocurrency payments, Payoneer, Skrill, and Stripe. You are free to choose the most convenient option for you.
The best way to improve your site's ranking is to have an active link building campaign. This involves building links from high-quality, relevant websites on a regular basis. If you do this, you will see a significant improvement in your website's ranking in search engines.
It would not be a good idea to wait for links to naturally happen. This is because it is very unlikely that your website will get enough links to rank well in search engines without an active link building campaign. In fact, if you don't build links, your website will likely lose ground to your competitors.