Shopping and lifestyle blogs
Blogs that review, compare and recommend products in your category, read by people who are ready to buy.
Online stores · Shopping and lifestyle sites
Link building for ecommerce
Backlinks for online stores from shopping, lifestyle and niche publishers. You approve every site and the content before it goes live.
What you get
- Pre-approve every website
- Content reviewed before publishing
- Option to provide your own content
- Pay after your links are live
Trusted by brands and agencies we’ve worked with
What links can do for an online store
Product and category pages rarely attract links on their own, even though they are the pages that sell. Links from relevant blogs, buying guides and review sites can put your store in front of readers who are already shopping for what you sell, and they support the authority of your site.
Online shopping is a big market: US e-commerce sales were $340.2 billion in the second quarter of 2026, 17.1 percent of total retail sales (US Census Bureau, released 18 August 2026). Links don’t guarantee rankings or sales, though. Google says links are important but overestimated, and that a site can rank without them. Our guide to why invest in link building explains what links can and can’t do, with sources.
We build links through guest posting, niche edits and blogger outreach, on sites in your niche and markets.
Ready to start building ecommerce backlinks?
Contact us and learn more about pricing and how we can help you with ecommerce link building. Share your requirements (acceptable niches, SEO metrics, language, location and budget) and we send a curated list of relevant sites from our pre-vetted database that match your criteria.
- Pre-approve websites
- Content review before publishing
- Option to provide your own content
- Dedicated account manager
- Flexible payment options
- White-label for agencies & SEOs
No contracts, no subscriptions, and no set pricing!
Where links come from
Where links for online stores come from
Most ecommerce link profiles draw on these kinds of sites:
Buying guides and roundups
Best-of lists and comparison articles where your store or products fit naturally.
Home, garden and décor
Home improvement, interiors and gardening sites for furniture, décor and household brands.
Fashion and beauty
Style, fashion and beauty publishers for apparel, accessories and personal care stores.
Technology and gadgets
Consumer tech blogs and review sites for electronics, accessories and smart home products.
Business and marketing
Business and marketing publications, for B2B stores and brands that want to be seen by professional buyers.
What to point your links at
Tell us which pages you want to link to: a category page, a buying guide, a collection or a product page. Publishers decide what they accept, and some prefer a guide or category page to a single product, so we agree the target page with you when we shortlist sites.
Plan around your calendar too. Links usually go live within 24–72 hours after you approve the content, but outreach to new sites takes longer, so tell us about a sale season or launch date early and we will say what is realistic. Read our guides on which store pages should earn links and on planning links before a sale.
Quality checklist
How we review every placement
Every site passes this checklist before it reaches your shortlist, and you approve each one.
- Real organic traffic, mostly from your target country
- Relevant to your niche, with content that reads well
- At least 20 indexed pages and a steady publishing history
- Stable traffic and link patterns, with no sudden spikes or drops
- No private blog network (PBN) and no gray-niche content
- A person reads 5–10 recent posts before a site reaches your shortlist
- Less than 50% sponsored posts
- Domain Rating (DR) that fits your brief
See it in action
All case studies →| Client | Traffic increase | Domain Rating | Links built | Time span |
|---|---|---|---|---|
| Fashion ecommerce brand (Germany)Read the case study → | 612% 12.7k → 90.4k a month | 29 → 58 | 327 | 19 months |
Reviews
What clients say
Real reviews from agencies and brands we work with.
FAQ
Ecommerce link building FAQs
Answers to the questions we hear most. Contact us if you have others.
Can you link to product and category pages?
Yes, you tell us which pages you want to link to. Publishers decide what they accept: some prefer a buying guide or a category page to a single product. We agree the target page with you when we shortlist sites, and you approve each site before anything is published.
Which kinds of stores do you work with?
Online stores in most product niches, from home and fashion to electronics and everyday goods. Tell us your niche and markets and we will tell you whether we have suitable sites.
Can you place links before a sale season?
Links usually go live within 24–72 hours after you approve the content. Outreach to new sites takes longer, so tell us your dates early and we will say what is realistic.
Can you build links for stores in other countries and languages?
Yes. We work in 40+ markets and 30+ languages, with content written for each market. See our international link building and multilingual link building pages.
Will a placement be marked as sponsored?
Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.
Is paying for links against Google’s rules?
Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.
How long until my links go live?
Links usually go live within 24–72 hours after you approve the content.
Do you own these sites? Is this just a big PBN (Private blog network)?
No. The sites belong to independent publishers with real audiences, and we do not use private blog networks. PBNs go against Google’s spam policies and can put your site at risk.
Ready to build ecommerce links?
Tell us your store, niche and markets. We’ll send a shortlist of sites to choose from.