Our client, a fast-growing home decor brand known for wall art and murals, had built a strong reputation in the US market. Their products resonated with design-conscious consumers, and their website attracted steady traffic.
The client wanted to replicate this success in new international markets like the UK, Europe and Scandinavia and some other countries, including a major push for its existing market (US).
The Challenge
Despite strong authority, the brand was struggling to compete in local search across key geographic markets. Their authority wasn’t translating effectively into local rankings, and they were losing market share to established local competitors.
To address this, the brand made a strategic decision to add translations to their main .com domain and also launched some websites with country-specific TLDs. Now, the new domains had no backlinks or weak backlink profiles, which limited local trust and the ability to rank for high-value keywords.
They needed a scalable, country-specific link building strategy to build local authority, increase organic traffic, and reduce dependency on ads, all while launching in multiple markets at once.
The Solution
We developed and executed a localized, multi-channel link building strategy designed to build strong, natural backlink profiles in each target market.
Our approach included:
- Market Analysis & Prospecting: Before any outreach began, we conducted an in-depth analysis of the top-ranking competitors in each target country. This uncovered opportunities with local blogs, news outlets, and digital magazines that had authority in home decor and lifestyle.
- Content-Driven Guest Posts: Our team native writers created high quality localized articles written for each market. These pieces included cultural references, local design trends, and idioms that made the brand feel authentic. We then secured editorial link placements through guest posts on authoritative home decor and lifestyle sites in each country.
- Link Insertion (Niche Edits): In addition to new content creation, we also secured contextual backlinks within existing, high-performing articles, helping new domains gain relevance and credibility quickly.
- Localized Digital PR: We worked with local journalists and media outlets to secure mentions in trend pieces and expert commentary articles on interior design. This not only built backlinks but also positioned the client as a credible voice in the home decor space.
- Product reviews: We partnered with lifestyle bloggers and home decor influencers by sending them products in exchange for honest reviews. These reviews built trust with readers and secured valuable backlinks, even when reviews weren’t entirely positive or promotional.
The Results
The strategic link building initiative yielded impressive and sustainable results across the international domains, demonstrating a clear return on investment.
- Organic Traffic Growth: The combined organic traffic for all country targeting websites including the main website saw a remarkable increase of over 4081%. This growth was consistent and sustained, with some smaller markets, growth rates were even higher.
- Domain Authority Improvement: Country-specific sites and the main domain saw Domain Rating increase on average from DR 33 to DR 71, which correlated with higher rankings and visibility.
- Targeted Keyword Rankings: The brand earned top 3 positions for hundreds of country-specific, high-intent keywords, including both informational and commercial searches, driving more qualified traffic and conversions.
- Reduced Reliance on Paid Ads: By building a sustainable organic presence, the client was able to cut its reliance on paid advertising by 40% in targeted regions, improving the overall marketing ROI and creating a more sustainable growth model.
The strategy took time to mature but ultimately transformed the brand’s international SEO performance. With stronger local authority and higher visibility across multiple regions, the client has client has seen consistent growth and continues to work with us three years and counting…