Local news and community sites
City and neighborhood publishers that show you belong to the area you serve.
Agents · Brokers · Property sites
Link building for real estate
Backlinks for agents, brokers and property sites from real estate, home and local publishers. You approve every site and the content before it goes live.
What you get
- Pre-approve every website
- Content reviewed before publishing
- Option to provide your own content
- Pay after your links are live
Trusted by brands and agencies we’ve worked with
What links can do for a real estate site
Property searches are local. Google’s local results are based on relevance, distance and prominence, and prominence includes how many websites link to you (our guide to geo-targeted link building explains this, with sources). Links from local news, community and home sites can show that your business belongs to the area you serve.
Links don’t guarantee rankings or inquiries. Google says links are important but overestimated, and that a site can rank without them. Our guide to why invest in link building explains what links can and can’t do, with sources.
We build links through guest posting, niche edits and blogger outreach, on sites in your niche and markets.
Ready to start building real estate backlinks?
Contact us and learn more about pricing and how we can help you with real estate link building. Share your requirements (acceptable niches, SEO metrics, language, location and budget) and we send a curated list of relevant sites from our pre-vetted database that match your criteria.
- Pre-approve websites
- Content review before publishing
- Option to provide your own content
- Dedicated account manager
- Flexible payment options
- White-label for agencies & SEOs
No contracts, no subscriptions, and no set pricing!
Where links come from
Where links for real estate come from
Most real estate link profiles draw on these kinds of sites:
Home, garden and décor
Home improvement, interiors and gardening blogs that buyers and sellers read.
Finance and mortgage
Personal finance and money blogs, for readers who are working out what they can afford.
Lifestyle and travel
Relocation, lifestyle and travel content for people moving to a new city or country.
Business and investing
Business and investment publications, for commercial property and investors.
Property and architecture
Blogs on property, design and architecture that match listings, developments and agencies.
Local first, then wider
Start with sites in the city or region you serve, then widen to national and niche publishers. Tell us your areas, the languages you work in and the type of property you sell, and we will look for sites that fit.
Working with international buyers or sellers? We write content in 30+ languages for 40+ markets: see international link building and multilingual link building. Want the detail? Read our guide to how real estate agents earn local backlinks.
Property and money topics
Google’s systems give extra weight to trustworthy content on topics like health, money and safety, and trust matters most. We take that into account when we place links: we read recent posts on every site, check that it fits your topic and market, and look for real editorial content before a site reaches your shortlist. Read more in our guide to YMYL and E-E-A-T in link building.
Buying, selling or financing a home is a big financial decision, and readers take property and mortgage content seriously. We place links and mentions on real sites. We don’t give property, mortgage or investment advice.
If a placement mentions prices, rates or market figures, check them before you approve it, and make sure they are current and come from a source. Rules for agents, lenders and property claims differ by country and state, and following them is your responsibility. You approve every site and the content before it is published.
Quality checklist
How we review every placement
Every site passes this checklist before it reaches your shortlist, and you approve each one.
- Extra care for property topics: real publisher, editorial content, clear authors
- Real organic traffic, mostly from your target country
- Relevant to your niche, with content that reads well
- At least 20 indexed pages and a steady publishing history
- Stable traffic and link patterns, with no sudden spikes or drops
- No private blog network (PBN) and no gray-niche content
- A person reads 5–10 recent posts before a site reaches your shortlist
- Less than 50% sponsored posts
- Domain Rating (DR) that fits your brief
Reviews
What clients say
Real reviews from agencies and brands we work with.
FAQ
Real estate link building FAQs
Answers to the questions we hear most. Contact us if you have others.
Do you work with local agents or only large property sites?
Both. Tell us the city or region you serve and the kind of property you sell, and we look for local and national sites that fit your brief.
Can you place links in other languages for international buyers?
Yes. We work in 30+ languages across 40+ markets, with content written for each market. You approve every site and the content first.
Do you place links on listing portals?
We focus on editorial placements: guest posts, niche edits and blogger outreach on real sites. Tell us what you are looking for and we will say what we can do.
Will a placement be marked as sponsored?
Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.
Is paying for links against Google’s rules?
Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.
How long until my links go live?
Links usually go live within 24–72 hours after you approve the content.
Do you own these sites? Is this just a big PBN (Private blog network)?
No. The sites belong to independent publishers with real audiences, and we do not use private blog networks. PBNs go against Google’s spam policies and can put your site at risk.
Ready to build real estate links?
Tell us your areas, property types and languages. We’ll send a shortlist of sites to choose from.