Legal restrictions
Many regions limit gambling promotion, so conventional methods often don’t work.
Backlinks from casino, betting and sports sites in regulated and target markets. You approve each site and the content before it goes live.
What you get
Trusted by brands and agencies we’ve worked with
Whether you are scaling a casino brand, running an affiliate site or building a software platform in iGaming, we tailor the link plan to your market position.
Let’s get your website the backlinks it needs to succeed!
Get in touchContact us and learn more about pricing and how we can help you with iGaming link building. Share your requirements (acceptable niches, SEO metrics, language, location and budget) and we send a curated list of relevant sites from our pre-vetted database that match your criteria.
No contracts, no subscriptions, and no set pricing!
The gambling industry is regulated and competitive, which makes link building harder. A specialist understands the rules and knows which sites are open to gambling content, and targets the relevant niches within gambling, such as online casinos, sports betting and poker, so links are relevant to the readers of each site.
Many regions limit gambling promotion, so conventional methods often don’t work.
Publishers are often cautious about linking to gambling content, even when it is relevant and well made.
The industry is crowded, so it is hard to stand out and win links from authoritative sites.
Even after a link is placed, some publishers later add nofollow tags or remove content after policy changes.
Where links come from
You can build links from many niches, as long as there is a natural connection back to your site. Most iGaming backlink profiles draw on these categories:
Blogs on video games, e-sports, board and card games suit poker sites, online casinos and other operators.
Sports traditionally tied to betting, such as snooker, and other sports, can link naturally to sports betting sites.
App blogs, computer tech and virtual reality suit iGaming software providers.
Entertainment, culture, travel, hobbies, movies and celebrity content reach a broader audience.
Crypto, stocks, finance, careers, business and bitcoin publications, when you want media coverage.
Google’s systems give extra weight to trustworthy content on topics like health, money and safety, and trust matters most. We take that into account when we place links: we read recent posts on every site, check that it fits your topic and market, and look for real editorial content before a site reaches your shortlist. Read more in our guide to YMYL and E-E-A-T in link building.
Gambling is regulated, age-restricted and not legal everywhere. We accept gambling orders only through this service, and only for markets where promotion is legal. Following the advertising and licensing rules of your target market is your responsibility, and we can’t give legal advice.
Some publishers label gambling content or refuse it, and some countries require it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead. To see what we look at on each site, read our guide to what to check on a gambling publisher. Links on gambling sites are removed more often than in many niches: see why gambling links disappear and how to plan for it.
Quality checklist
Buying links from overcrowded sites with suspicious link footprints is risky. This is how we review each placement.
Choosing us means working with a partner who understands the challenges and the link building opportunities in iGaming. We listen to you and make a plan that fits your needs.
You stay involved at every step, with full visibility over publishers and content before anything goes live, and you pay only after the link is delivered.
Our international network of bloggers lets us secure placements across multiple regions, so you can target specific markets.
A dedicated account manager keeps communication and execution on track throughout your campaign.
| Client | Traffic increase | Domain Rating | Links built | Time span |
|---|---|---|---|---|
| iGaming brand (3 markets)Read the case study → | 564% 9.6k → 63.7k a month | 38 → 61 | 253 | 18 months |
Reviews
Real reviews from agencies and brands we work with.
FAQ
See our answers to the basic questions about iGaming link building. Chat with us if you have others.
Yes. The controversy around gambling makes site owners more selective about which links they accept. Finding strong sites that accept gambling links, and making sure the content fits their guidelines, takes more effort, and that raises the cost.
Yes. Our standard approval process applies to every niche: you approve each site, and the content, before anything goes live.
Every placement comes with a 365-day guarantee. If your post or link is removed during that time, we follow up with the publisher to try to restore it. If we can’t, we offer a replacement or a refund for that placement.
Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.
Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.
It depends on the publisher. Many placements are normal followed links, but some publishers mark paid links as sponsored or nofollow, and in some countries the law requires it. We check the link attribute before we place your link, and we tell you before you approve the site if it will be marked.
Your dedicated account manager shares a Google Sheet with you and updates it with active links and their status daily. When the order is complete, we send an Excel file for you to verify. We can adapt to other reporting systems if you have specific requirements.
It depends on the niche, the country and how many sites match your brief. Tell us what you need and we’ll confirm what we can deliver, and by when, before you order.
No. The sites belong to independent publishers with real audiences, and we do not use private blog networks. PBNs go against Google’s spam policies and can put your site at risk.
We accept payment through a variety of platforms, including wire transfer, PayPal, cryptocurrency, Payoneer, Skrill and Stripe. You can choose the option that suits you.
Yes, but they are not the whole picture. Studies show that AI tools often cite pages that do not rank in Google’s top 10, and that how often a brand is mentioned across the web goes hand in hand with how visible it is in AI answers. Google says no special optimization is needed for its AI features. So we build links that help your pages rank, and placements that put your brand on relevant sites. We cannot promise rankings or AI mentions. The evidence, with sources, is in our guide to the future of link building.
Tell us your niche, target countries and budget. We’ll send a shortlist of sites to choose from.