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Magfellow
Casino · Betting · Regulated markets

Link building for iGaming

Backlinks from casino, betting and sports sites in regulated and target markets. You approve each site and the content before it goes live.

What you get

  • Pre-approve every website
  • Content reviewed before publishing
  • Option to provide your own content
  • Pay after your links are live

Trusted by brands and agencies we’ve worked with

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iGaming link building for all

Whether you are scaling a casino brand, running an affiliate site or building a software platform in iGaming, we tailor the link plan to your market position.

  • Online Casinos
  • Sportsbooks / Sports Betting
  • Poker Sites
  • Bingo and Lottery Sites
  • iGaming Affiliate Networks
  • Casino Software Providers
  • Esports Betting
  • Fantasy Sports
  • Skill-based Gaming

Let’s get your website the backlinks it needs to succeed!

Get in touch

Ready to start building iGaming backlinks?

Contact us and learn more about pricing and how we can help you with iGaming link building. Share your requirements (acceptable niches, SEO metrics, language, location and budget) and we send a curated list of relevant sites from our pre-vetted database that match your criteria.

  • Pre-approve websites
  • Content review before publishing
  • Option to provide your own content
  • Dedicated account manager
  • Flexible payment options
  • White-label for agencies & SEOs

No contracts, no subscriptions, and no set pricing!

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Why iGaming link building needs a specialized approach

The gambling industry is regulated and competitive, which makes link building harder. A specialist understands the rules and knows which sites are open to gambling content, and targets the relevant niches within gambling, such as online casinos, sports betting and poker, so links are relevant to the readers of each site.

Legal restrictions

Many regions limit gambling promotion, so conventional methods often don’t work.

Publisher perceptions

Publishers are often cautious about linking to gambling content, even when it is relevant and well made.

Intense competition

The industry is crowded, so it is hard to stand out and win links from authoritative sites.

Unstable links

Even after a link is placed, some publishers later add nofollow tags or remove content after policy changes.

Where links come from

Strategic vertical targeting

You can build links from many niches, as long as there is a natural connection back to your site. Most iGaming backlink profiles draw on these categories:

Gaming

Blogs on video games, e-sports, board and card games suit poker sites, online casinos and other operators.

Sports

Sports traditionally tied to betting, such as snooker, and other sports, can link naturally to sports betting sites.

Technology

App blogs, computer tech and virtual reality suit iGaming software providers.

Lifestyle and leisure

Entertainment, culture, travel, hobbies, movies and celebrity content reach a broader audience.

Business, news and finance

Crypto, stocks, finance, careers, business and bitcoin publications, when you want media coverage.

Regulated and age-restricted

Google’s systems give extra weight to trustworthy content on topics like health, money and safety, and trust matters most. We take that into account when we place links: we read recent posts on every site, check that it fits your topic and market, and look for real editorial content before a site reaches your shortlist. Read more in our guide to YMYL and E-E-A-T in link building.

Gambling is regulated, age-restricted and not legal everywhere. We accept gambling orders only through this service, and only for markets where promotion is legal. Following the advertising and licensing rules of your target market is your responsibility, and we can’t give legal advice.

Some publishers label gambling content or refuse it, and some countries require it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead. To see what we look at on each site, read our guide to what to check on a gambling publisher. Links on gambling sites are removed more often than in many niches: see why gambling links disappear and how to plan for it.

Quality checklist

How we review every placement

Buying links from overcrowded sites with suspicious link footprints is risky. This is how we review each placement.

  • Extra care for gambling topics: real publisher, editorial content, clear authors
  • Domain Rating (DR) of 20 or more
  • At least 800 organic visits a month, according to SEO tools
  • 200 or more referring domains, according to SEO tools
  • Consistent organic traffic: we look for sudden drops or spikes, which can point to a penalty or bot traffic (updates and site changes can also explain them)
  • Linked domains: if a site links to four or five times more domains than link to it, we are cautious, because it can signal a private blog network or heavy sponsored content
  • Gambling footprint: we check how many casino, betting or gambling sites the site already links to; too many suggests a link-selling site
  • Sponsored labels: if a placement will carry a label such as “Sponsored” or “Advert”, we tell you before you approve the site
  • Relevancy: the content sits in a logical, contextually aligned category

Why choose us

Choosing us means working with a partner who understands the challenges and the link building opportunities in iGaming. We listen to you and make a plan that fits your needs.

Work hand in hand

You stay involved at every step, with full visibility over publishers and content before anything goes live, and you pay only after the link is delivered.

International

Our international network of bloggers lets us secure placements across multiple regions, so you can target specific markets.

Dedicated support

A dedicated account manager keeps communication and execution on track throughout your campaign.

See it in action

All case studies →
Client results: organic traffic change, Domain Rating, links built and time span
ClientTraffic increaseDomain RatingLinks builtTime span
iGaming brand (3 markets)Read the case study →

564%

9.6k → 63.7k a month

38 → 61

253

18 months

Reviews

What clients say

Real reviews from agencies and brands we work with.

Our team loves working with Magfellow. They are one of our favorite partnerships - fast, reliable, and great links.

I’ve been using Magfellow link-building services for the past six months, and I must say that they have exceeded my expectations.

Harrison RobertsonRaveCapture review, 2023

It was great working with Magfellow. They delivered more than they promised, so would surely like to work with them once again.

Brilliant company, no messing about and deliver exactly what they promise to deliver. Highly recommended!

Magfellow have been great to work with. They have a huge range of publishers that they work with and they provide a very professional level of personal service that you don’t usually find in the SEO services space.

Been working with them for several years and will continue to do so!

Luke and the team at Magfellow have done a great job finding placement for our overflow work. They are very quick to respond and truly care about the service they provide.

If you want to be mentioned in mainstream publications, then you’d be crazy not to work with Magfellow.

FAQ

iGaming link building FAQs

See our answers to the basic questions about iGaming link building. Chat with us if you have others.

Do iGaming backlinks cost more?

Yes. The controversy around gambling makes site owners more selective about which links they accept. Finding strong sites that accept gambling links, and making sure the content fits their guidelines, takes more effort, and that raises the cost.

Do I get to approve the sites?

Yes. Our standard approval process applies to every niche: you approve each site, and the content, before anything goes live.

How long will placements last?

Every placement comes with a 365-day guarantee. If your post or link is removed during that time, we follow up with the publisher to try to restore it. If we can’t, we offer a replacement or a refund for that placement.

Will a placement be marked as sponsored?

Sometimes. It depends on the publisher and the country: some label paid content, and in some markets the law requires it. If a placement will carry a label, we tell you before you approve the site, and you decide whether to go ahead.

Is paying for links against Google’s rules?

Google’s spam policies (updated August 2026) say buying or selling links for ranking purposes is link spam, and that paid links are acceptable when they are marked rel="sponsored" or rel="nofollow". That’s why we tell you, before you approve a site, whether a placement will be labeled. We can’t promise how Google treats any single link. Our guides to buying backlinks and link rel attributes explain more.

Are the links dofollow?

It depends on the publisher. Many placements are normal followed links, but some publishers mark paid links as sponsored or nofollow, and in some countries the law requires it. We check the link attribute before we place your link, and we tell you before you approve the site if it will be marked.

How do you handle reporting?

Your dedicated account manager shares a Google Sheet with you and updates it with active links and their status daily. When the order is complete, we send an Excel file for you to verify. We can adapt to other reporting systems if you have specific requirements.

What is your monthly capacity?

It depends on the niche, the country and how many sites match your brief. Tell us what you need and we’ll confirm what we can deliver, and by when, before you order.

Do you own these sites? Is this just a big PBN (Private blog network)?

No. The sites belong to independent publishers with real audiences, and we do not use private blog networks. PBNs go against Google’s spam policies and can put your site at risk.

What payment methods are available?

We accept payment through a variety of platforms, including wire transfer, PayPal, cryptocurrency, Payoneer, Skrill and Stripe. You can choose the option that suits you.

Do links still matter for AI search?

Yes, but they are not the whole picture. Studies show that AI tools often cite pages that do not rank in Google’s top 10, and that how often a brand is mentioned across the web goes hand in hand with how visible it is in AI answers. Google says no special optimization is needed for its AI features. So we build links that help your pages rank, and placements that put your brand on relevant sites. We cannot promise rankings or AI mentions. The evidence, with sources, is in our guide to the future of link building.

Ready to build iGaming links?

Tell us your niche, target countries and budget. We’ll send a shortlist of sites to choose from.

See how it works →

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